The rectangular “brick” shape and large size of Duke Cannon’s Big Ass Soap was inspired by the product issued to G.I.’s during the Korean War. (Our modern version retains similar dimensions, but smells a little better than its predecessor.) In fact, is produced today in the same U.S. based, family-owned plant that was the primary supplier to the military during that era.
Today we continue to gain inspiration from the fine soldiers serving our country by partnering with active duty military stationed at Fort Ripley in our home state in Minnesota as well as those currently deployed abroad in some of the world’s harshest environments.
While big corporations pay MBA’s to conduct months of focus groups, we simply work with our liaisons in the Armed Forces to inspire new ideas and review any all new products before they launch. Simply put, if it doesn’t meet the high standards of the men in uniform, it doesn’t happen.